Marketization

n the corporate world, AR is seen as astute and progressive; in the academic, AR is wrong-headed and error-prone.
Corporations are making $$ hand over fist w/the same research technology that academics (for the most part) scorn.
Go figure, I'm convinced that more than *truth* or *integrity of the data trail* are at stake in academia over the
prospects of AR commanding more of the research agenda.

Hope this helps, ya, Folks. I wish more of us academic types were investigating the wealth that AR offers the
reflective inquirerand the sites (s)he studies... ;-}
rap.

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Juan Manuel Vicaria wrote:

> Vinay:
> Thanks for you answer. Do you work for Procter And Gamble? In which country? I´m a P&G qualitative research provider
in Colombia. (CJS INVESTIGACIONES DE MERCADO)
> What I´m looking for is a place in the web where people dicuss about the techniques you mention and other related
topics.. Do you know about that kind of place?.
> Thanks again
> Juan
> -----Mensaje original-----
> De:     Rick Parkany [SMTP:rparkany@borg.com]
> Enviado el:     jueves 25 de marzo de 1999 19:50
> Para:   QUALRS-L@UGA.CC.UGA.EDU
> Asunto: Re: Marketing qualitative research
>
> Folks: I add somewhat befuddled by the encounter, however...
>
> A keyword search for *action research* returns as many hits for *market action
> research* such as is here being discussed as are ref'd to *social action
> research*. Try it on YaHoo!, for example.    ;-} rap.
>
> Vinay Ahuja, P&G wrote:
>
> > Qual Research is in fact a major tool in Marketing Research - for
> > understanding consumer or customer needs/trends/etc. Practitioners of
> > market research often use focus group discussions, depth interviews,
> > ethnographic interviews, observations to understand consumer habits,
> > practices, lifestyles, attitudes, frustrations with existing products and
> > services as well reactions to new stimuli (say an improved product or a a
> > new advertising idea) before these are sent to the market.
> >
> > Discussion groups in marketing are usually run/facilitated by a
> > professional/trained moderator who would have experience or skills using a
> > variety of probing tools such as projective techniques (personification,
> > mind mapping, storytelling using pictures, etc.).
> >
> > Hope this helps. I could go on...unless you are looking for something very
> > specific.
> >
> > Vinay
> >
> > From: Juan Manuel Vicaria <jvicardi@colomsat.net.co> on 03/25/99 06:39 PM
> >       GMT
> >
> > Please respond to Qualitative Research for the Human Sciences
> > <qualrs-l@uga.cc.uga.edu>
> >
> > To:   qualrs-l@uga.cc.uga.edu
> > cc:    (bcc: Vinay Ahuja-V/PGI)
> > Subject: Maketing qualitative research
> >
> >   ------------------------------------------------------------------------
> >
> > I´m very interested in qualitative research discussion groups,
> > especifically in marketing.
> >
> > Does anybody know something about this?
> > Thanks,
> > Juan Vicaria
> >
> > ------------------------------------------------------------
> > To join this discussion group, send this message to
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>    Part 1.2       Type: application/ms-tnef
>               Encoding: base64

--
"Dein Wachstum sei feste und lache vor Lust!
Deines Herzens Trefflichkeit / hat dir selbst das Feld bereit',
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Upper Hudson & Mohawk Valleys; New York State, USA